IN 2007, TECHNOLOGY was often used as a means of fostering greater collaboration between retailers and manufacturers. Data synchronization — the matching of a retailer's accurate product data with that of its suppliers — continued to be a good example of collaboration. In addition to strides in synchronizing item data, the industry finally approved a Global Data Synchronization Network (GDSN) standard for price synchronization. Data synchronization is the basis for a concept called “The New ...

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