Soliciting user posts and responses in the meantime is keeping supermarket social media strategists busy. Heidi Reale, director of marketing and consumer insights for Price Chopper Supermarkets, said getting into this kind of interactivity with Facebook fans is at the heart of Schenectady, N.Y.-based retailer’s Facebook gameplan. It’s a softer, less promotional tact than the company typically takes in other advertising mediums, she noted. “The things that work best on ...

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