Supermarkets are doing a lot of things right on their Facebook pages, but can still do more. At the request of SN, Leesa Wytock, digital director of Jack Morton Worldwide, examined some supermarket retailer Facebook pages and noted they generally made engaging posts. In particular, she praised the “voice” of Safeway (“The way they wrote about stuff had a personality and a little bit of authenticity.”) and the utility she found at Schnucks (“They make it ...

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