Leveraging a retailer’s data is something Coca-Cola has been cultivating for some time. In 2008, the company engaged in a collaborative store ordering program with Wegmans Food Markets — part of Wegmans’ “New Ways of Working Together” program — in which Coca-Cola used store sales data to create “the perfect order” that optimized sales and inventory. “We recognize the value of store-level POS information across a variety of product ...

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