When Nick Arlt joined Skogen's Festival Foods, a 14-store chain based in Green Bay, Wis., nine years ago, as director of public relations, the traffic at the company's website, www.festfoods.com, was “next to nothing,” he said. These days, following years of improvements, the website draws hundreds of thousands of visitors and experiences millions of page views. In the past 2½ years, the growth of the site has been especially rapid, jumping from about 12 million annual page views to more ...

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