LONDON — “Green consumerism” will be a huge driver of innovation and change in the food retailing sector, according to Lucy Neville-Rolfe, executive director, Tesco, who predicts shoppers will increasingly look to supermarkets to help them live a more environmentally sustainable life. Speaking at the IGD Global Retailing conference here this month, Neville-Rolfe suggested the move toward green living could be the “biggest consumer trend of them all,” and she said Tesco wants to be a leader ...

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