In addition to improved navigation and a more user-friendly layout, the new formats feature larger, easier-to-read weekly ads, a simplified store locator, an expanded selection of recipes and in-store menus, as well as the ability to schedule and pay for cooking school classes and dietitian store tours.
As part of its ongoing commitment to the health and wellness of its guests, United also offers new meal plans focusing on heart health, diabetes management, gluten-free diet and weight loss. Each website speaks to guests in a way that identifies what is unique to each store brand. For example, the Amigos website highlights authentic ethnic food items available in the store, and the Market Street website contains features appealing to foodies and cooking enthusiasts. Visitors also will be able to browse coupons, and build/print their shopping lists, and guests who establish an online account will be able to access the weekly ad a day earlier than nonregistered guests.
“The website redesign is part of United Supermarket’s desire to make life easier for our busy guests,” Monica Schierbaum, director of marketing for United Supermarkets, said in a statement. “As technology improves, so do our guests’ needs, so we strive to offer the most convenient shopping experience possible, not just in-store, but online as well.”
The new sites also highlight United’s social media pages including a live Facebook feed right on the home page and quick links to Twitter and Pinterest. United also recently launched a West Texas and DFW iPhone app, which gives its customers a more rewarding shopping experience with on-the-go access to weekly ads, product specials, recipes and customizable shopping lists that can be shared via email.