Kings Super Markets Personalizes Website

Jun 27, 2008 6:00 AM


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PARSIPPANY, N.J. — Kings Super Markets here, which operates 26 stores, has revamped its website, www.kingswebsite.com, via a partnership with Grocery Shopping Network, Minneapolis. On the website, customers can now find an interactive weekly ad linked to thousands of recipes, meal and product suggestions, in-store specials, cooking videos and coupons. Customers with a Kings’ loyalty card are able to view a personalized grocery ad every week, called “My Personalized Specials.” “The website is an exceptional tool enabling our customers to save time and money,” said King spokeswoman Cheryl Good in a statement. “They can discover all the store’s offers before walking the aisles. The site allows customers to easily create a shopping list full of relevant products, coupons and specials — both advertised and unadvertised — without having to access multiple sources. ”

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