ST. CLOUD, Minn. — Coborn’s here has begun testing the EZ-PIC paperless coupon technology with the intension of rolling it out to its 32 stores early next year, Unicous Marketing, Chicago, announced yesterday. In addition, Unicous told SN that K-VA-T, Abingdon, Va., has gone live with the program this week in its 94 stores and that Bi-Lo, Mauldin, S.C., launched the program in its 291 stores on Dec. 1. The EZ-PIC program was piloted over the past year at Big Y, Springfield, Mass. Under the EZ-PIC program, paperless coupon offers are advertised on retail store shelves and redeemed electronically at the POS. The program is intended to replace paper coupons with paperless electronic coupons. Manufacturers that have participated in the Big Y test include Chicken of the Sea, Ocean Spray, Borden, Langer, Nissin Foods and ConAgra.

Read More of Today's Headlines