Iowa Retailers Launch Curbside Recycling Campaign

Apr 3, 2007 3:00 AM

DES MOINES, Iowa -- The Iowa Grocery Industry Association here has launched a pro-recycling consumer education campaign dubbed “It‘s Easy to Recycle.” To support the program, the IGIA has formed a coalition of Iowa food retailers, including Hy-Vee, Fareway, Dahl‘s Foods, Wal-Mart Stores, Kum and Go, and Caseys. Phase one of the program stresses the ease with which people can curbside-recycle water bottles, sport drink bottles and other clear plastics. The campaign includes a poster series, shelf talkers, and other store display items. “Marketing research conducted by the IGIA indicated that many consumers were unaware that their clear plastics could be recycled at the curb,” said Jerry Fleagle, president of the IGIA, in a statement. “That‘s why we chose to start here. However, we want to work with our customers to think about what is going to happen to all types of packaging.”