SCHENECTADY, N.Y. — Price Chopper Supermarkets here has begun applying a computer-generated ordering (CGO) system, already used to order warehouse delivered products, to the ordering of direct-store delivery items, according to Mark Chandler, vice president, supply chain integration, Price Chopper. He described the chain’s plans this week at the Food Marketing Institute Show/Marketechnics in Chicago. The CGO system has been applied chainwide to the ordering of products from one DSD vendor, and another DSD vendor that supplies health-and-beauty items will be rolled out chainwide in about a month, he said. Price Chopper is also conducting a DSD store ordering pilot with Pepsi, he noted. Price Chopper has also applied the CGO system to the production of bakery items at the chain’s 115 stores. “We can forecast demand for every item they produce,” he said. The system will be rolled out to other perishable departments, he said.