New York Metro Stores Select New Ad-Design Tool

Feb 8, 2007 3:00 AM

WHITE PLAINS, N.Y. -- Alpha 1 Marketing here, which acts as virtual headquarters and first line of support for the individually owned New York Metro supermarkets C-Town, Bravo and AIM, has purchased an On Demand Promotions Suite of applications to improve the way they create and produce advertising and other promotional materials. The system is provided by Israeli firm Universal Ad. "The productivity gains we saw in the test convinced us that the Universal Ad solution can help our entire organization produce cost-effective and highly targeted promotions that really grab the consumer‘s attention in the very competitive New York Metro market," said Sara Marcy, director of information technology at Alpha 1 Marketing, in a statement. By fully automating the process of planning, managing and creating advertising, Universal Ad's On Demand Promotions Suite reduces time-to-market and related administrative work by up to 90%, according to Universal Ad. The resulting ads are synchronized across all media channels, including newspaper inserts, circulars, fliers, catalogs, Web ads and store signage.