Favoring Emerging Markets
For the most part, Tesco has opted to enter emerging markets in Central Europe and Asia, bypassing more developed neighboring countries in Western Europe (other than the Republic of Ireland, its third-largest international market behind South Korea and Thailand). “If you look at other global retailers like Carrefour and Auchan, they have gone into a lot of markets as a smaller player, but what Tesco has done is gone into a smaller number of markets but focused on becoming one of ...
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