Roche Bros. now operates 18 stores in Massachusetts.
Small Format Planned
Perhaps the most significant initiative under way at the company is a plan for a small-format store. The company has been opening larger stores over time — its typical new location now measures about 40,000 to 45,000 square feet, more than double the size of the stores the company was opening in the 1960s and 1970s — but now it is looking for sites where it could open a store in the 15,000- to 25,000-square-foot range, focusing heavily on perishables. “With competition ...
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