Power 50 Ranking: 27 Title: President and CEO Company: Procter & Gamble Co. Key Developments: Bob McDonald named president and CEO of Procter & Gamble. What's Next: Cutting SKUs by 30%; cutting new-product introductions by 50%. When Bob McDonald gets off a plane in any market, the first thing he does is meet with consumers and then tags along as they shop. The purpose of such visits is to determine consumer needs and, subsequently, use the information to help Procter ...

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