Power 50 Ranking: 38 Title: President and CEO Company: The Hershey Co. Key Developments: Increase awareness of core Hershey brands. What's Next: Consumer insight and international expansion. Visibility is a key driver for David J. West, president and chief executive officer of the Hershey Co. , which is based in the company’s namesake town in Pennsylvania. By the end of this year, West will have doubled the advertising budget from 2006, resulting in increased market share and ...
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