LAKELAND, Fla. — Publix Super Markets is testing a digital coupon system in 10 stores in Ocala, Fla., and 29 stores in Alabama, including four in Birmingham. Shoppers can access the coupons via www.publix.com/dcoupon, save them to an account, and then redeem them at checkout by entering their 10-digit phone number, according to a report in www.theledger.com. Publix does not offer a loyalty card program, which other retailers use to convey digital coupons. Read more: Three ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.