Pay for Performance
How do manufacturers afford these large discounts, plus Aisle50’s fee? “For the manufacturers, there is no wasted distribution cost,” explained Steiner. “They just pay for performance. They’re only paying when someone goes into the store and gets their product. That enables them to in fact offer these larger discounts and get more people interested.” In other digital programs, he said, brands pay for each digital offer printed, whether redeemed or ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.