How do manufacturers afford these large discounts, plus Aisle50’s fee?
“For the manufacturers, there is no wasted distribution cost,” explained Steiner. “They just pay for performance. They’re only paying when someone goes into the store and gets their product. That enables them to in fact offer these larger discounts and get more people interested.”
In other digital programs, he said, brands pay for each digital offer printed, whether redeemed or ...
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