Sidebar: Digital Coupons for Smaller Retailers
MOUNT PLEASANT, Mich. — Ric’s Food Center, a five-store operator here, fits the description of a small retailer who wants to offer digital CPG coupons but found that difficult to do until recently. Over the past few months Ric’s has been able to offer up to 70 printable coupons on its website, ricsfoodcenter.com, shared by its five stores. This has been made possible by Coupons.com’s automated Brandcaster Retail program, a free self-service platform that enables ...
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