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Darryl Fitzgerald, CEO, Homeland Stores, talks about how a BrightFarms greenhouse will bring "ultra-fresh produce" to his urban stores in Oklahoma City. "It doesn't get any fresher than that." He is interviewed by Supermarket Guru Phil Lempert and SN Editor-in-Chief David Orgel at FMI2012 in Dallas.
Sponsored by Well-Pict Berries
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