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Robert Hill, president and chief executive officer, Acosta Sales & Marketing, says cause marketing provides an effective way to drive collaboration in the industry while reaching consumers. “We actually do an event with 65 retailers, 55 leading brands, called Believe in Heroes, and it’s an opportunity for us to combine No. 1 brands working with retailers to provide a cause marketing event for the Wounded Warrior project,” he tells SN Editor-in-Chief David Orgel and Supermarket Guru Phil Lempert.
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