Such promotions are viewed as achieving a new level of continuity, although some say it is only at the beginning of the loyalty curve. Jim Zimring, who was president of Kane Industries, an importer that sold many grocery continuities over the years and who is now a financial and Internet-marketing consultant, based in Tarzana, Calif., said United’s continuity deviates from the traditional four-to-12-week in-and-out traffic builders he used to run. “This takes it to another ...

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