Hit and miss as far as quality goes.
But then again, that seems to be Fresh & Easy's mantra.
For me, I'm don't favor gambling with my food.
Tesco may have a chance, albeit, there is more cleaning of hubris that is required!
Most grocery retailers retain a professional pest control company.
But, to get an idea how effective the retailer and pest control company manages their "program", take a look at their...
But alas, sit back, relax and watch it fail.
Nothing seems to be working for Fresh & Easy.
Average volume for these 167 stores is $86,000.00 per week reflecting a continuing double digit decline in sales since Yucaipa's takeover...
Clearly a dilution of the brand Wild Oats.
So, the consumer goes to Walmart for deeply discounted "dry" Wild Oats products and then treks over to Fresh & Easy for "fresh" overpriced...
Wow, nearly 100?
And Fresh & Easy has just a scant amount of Wild Oats products, thus far?
This does not bode well for Fresh & Easy as we know it.
Looks good, but I believe they need to further distinguish themselves from conventional Ralphs and Ralphs Marketplace stores.