You wrote "Those shoppers, who range in age approximately from their late teens to the mid-30s".
However a person today who is between 31 and the "mid thirties is a Gen Xer (not a...
Gen Xers are the LARGEST U.S. generational population. They're born between the years 1961 - 1981. The total U.S. Gen X population is approx. 93,000,000 people. See New York Times bestselling...
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