Co President, UNFI - Honest Green Division
PJ is Co-President of Honest Green, the eCommerce division of United Natural Foods, Inc (NASDAQ: UNFI). Honest Green plays an important strategic role within UNFI to capitalize on the growing role of eCommerce as a distinct channel in natural grocery products and help our Independent retailers and Supermarket chains with the difficult transition to becoming effective multichannel retailers.
An expert in dropship eCommerce, PJ is a passionate advocate for bricks and mortar retailers embracing an “endless aisle” strategy, that is offering online many more items then they can ever fit on their retail or warehouse shelves.
Prior to joining UNFI with the acquisition of the company he co-founded, PJ has been involved with eCommerce since founding an eCommerce consultancy and web development firm (The Internet Factory) in a converted barbershop in Birmingham, MI in 1994.
PJ earned his MBA at Harvard Business School and a BSBA from Georgetown University.