Clearly a dilution of the brand Wild Oats.
So, the consumer goes to Walmart for deeply discounted "dry" Wild Oats products and then treks over to Fresh & Easy for "fresh" overpriced...
Wow, nearly 100?
And Fresh & Easy has just a scant amount of Wild Oats products, thus far?
This does not bode well for Fresh & Easy as we know it.
Looks good, but I believe they need to further distinguish themselves from conventional Ralphs and Ralphs Marketplace stores.
I hope it helps them.
Clearly, this strategy did not help Fresh & Easy at all.
So where was Ron Burkle in all this?
Absent? Like he is absent with Fresh & Easy?
Where is Burkle's genius gone?
As a long time fan of Ron Burkle, I just don't get it.