GMA Turns 100: What's Changed, and What Hasn't

Jun 9, 2008 12:00 PM, By DAVID ORGEL Editor-in-Chief david.orgel@penton.com


         Subscribe in NewsGator Online   Subscribe in Bloglines

It's always noteworthy when a major organization reaches 100 years old. Even more remarkable is when that organization can look back on a century of leadership in U.S. business and political activities, as is the case with Grocery Manufacturers Association, the champion of branded products suppliers. GMA was a key player in supporting U.S. government efforts to battle the Great Depression, two world wars and other challenges over the years.

David Orgel

In this issue, SN profiles GMA's history and its future plans, with stories that begin on Page 14.

So what's changed, and what hasn't, during GMA's century?

First, the organization itself has been transformed. It still represents the interests of branded manufacturers, and some of the key issues are similar to those of concern in 1908, when 60 suppliers founded GMA's original entity, the American Specialty Manufacturers Association. But the association has evolved along with the industry it represents. At the beginning of the last century, branded products were relatively new and faced acceptance challenges. The association operated on a small budget and without a full-time director. Today, brands are firmly established, and GMA is a large, powerful group that represents a major U.S. business sector and is overseen by Cal Dooley, president and CEO. GMA expanded its reach last year by merging with Food Products Association, which boosted the organization's scientific expertise and increased the opportunities for educational programs.

GMA's agenda has changed over the years, but some issues keep returning to the forefront. One of those is food safety, which helped spark the association's formation in the first place. Many of its founders collaborated in 1906 to endorse the Pure Food and Drug Act, which was aimed at eliminating the sale of adulterated foods. It was in the same year that author and socialist Upton Sinclair published his groundbreaking novel “The Jungle,” which focused on corruption, low wages and safety concerns in the meatpacking industry.

Food safety continues to be an important topic, although the nature of the challenge is different. Today, imports of global products have raised safety fears, and GMA is advocating a public-private partnership to tackle these concerns, including more resources for the FDA and new safety standards for suppliers.

GMA's commitment to public policy hasn't changed since its founding, but the approach has shifted as government power centers moved. Earlier in its history, GMA's advocacy was centered on Congress and federal regulatory agencies. More recently, the association strives to keep up with the growing influence of state and municipal governments, which are increasingly pursuing measures that impact the food industry. GMA is opening field offices around the country and putting more effort into local politics.

GMA has a storied history, but it can't afford to rest on its branded laurels. There's too much work to be done, both on long-standing issues, and on topics that weren't even contemplated in 1908, such as sustainability, biotech and functional foods. The challenges ahead are so complex that it could take the next 100 years to fully tackle them.

Subscribe / Renew to Supermarket News

Supermarket News

The most reliable source of industry news and insight...in print and online.

Most Viewed News

Read More News

Retail Analytics
Brian Ross

View All Questions

Refresh: A Whole Health Blog

Bob Vosburgh

Bob Vosburgh:

Read More Refresh

Articles by Market
Retail/Financial
Executive Changes
Grocery/Center Store/
Brands
Health & Wellness
In-Store Bakery/Deli/Meals
Logistics
Marketing
Meat/Seafood/Dairy
Nonfoods/Pharmacy/HBC
Produce/Floral
Specialty/Ethnic
Technology
Key Issues
Food Safety/Recalls
Legislation/Regulations
Sustainability/Green
Resources
Profiles & Rankings
Webinars
White Papers/Studies
Whole Health Blog
Total Access Blog: Expo East
Photo Galleries
RSS
SN Data
Campbell: Innovate
for Impact

Back to Top

Subscribe to SN

Latest Cover

IRI Fast Trends

Not much remains the same in the food-distribution industry, whether it's the marketing of supermarket departments, the advent of new formats or rapidly changing consumer preferences. See what's changing now in the latest IRI Time and Trends report.

SN Daily Update

newsletter image

The food trade’s leading daily news service. Register Here

Upcoming Events

2009 Midwinter Executive Conference,
Jan. 11-13,
Food Marketing Institute,
The Ritz-Carlton, Grande Lakes,
Orlando, Fla.;
202.452.8444.

NRF 98th Annual Convention & Expo,
Jan. 11-14,
National Retail Federation,
Jacob K. Javits Convention Center,
New York;
800.673.4692

View All Upcoming Events

Jobs/Classifieds

View All Classifieds

Premium Content

Cool Running

Cool Running

With the entire country as its laboratory, Wal-Mart Stores has been conducting step-by-step experiments to create the ultimate “green store.”

Changing Diapers

Changing Diapers

At a time when the economy in shambles has been a boon for many store-brand categories, private-label diapers are sporting a serious sag.

Supermarket News Casting Lifelines

Casting Lifelines

For 23 years Food For All, through its checkout register drives at sponsoring supermarkets, has raised funds for countless nonprofit organizations both in the United States and abroad.

Little Luxuries

Little Luxuries

Whether it's cupcakes or cookies, mini-tarts or gourmet brownies, small desserts have become a big draw in many supermarket bakery departments.

Supermarket News Secret's Out

Celebrating Cheese

Specialty cheese is expected to hold its own this holiday season even as shoppers trim their entertaining budgets.