What is in this article?:
Title: President and CEO, Sam’s Club
Biggest Challenge: Keeping Sam’s Club on a growth trajectory and maintaining its distinct identity
AlTukhaim of Kantar said Brewer’s top priority is to maintain Sam’s Club’s momentum.
“This year, Sam’s will be building off particularly strong prior-year sales and comps, so this won’t necessarily be easy,” she said. “As she adapts to her new role, Brewer will need to rely on and leverage the strengths of the Sam’s team to drive continued growth — and this should take precedence over any major strategic shifts if she’s to cultivate the internal support necessary to achieve success in her role and for Sam’s Club at large.”
AlTukhaim also said Sam’s Club could benefit from Brewer’s “solid CPG background.”
As Sam’s Club rolls out its Joint Business Program (JBP) this year, it will require a deeper level of alignment between the retailer and its vendors, she explained.
“It will also stretch Sam’s growing, very strategic focus on member insights and analytics — I anticipate Brewer’s CPG hat will be valuable here.”
Sam’s Club’s growing focus on health and wellness could also benefit from Brewer’s background at Kimberly Clark, AlTukhaim pointed out.
“The key will be transcending Sam’s health and wellness message across the box and the many platforms it has in motion (for example, online, mobile, its newly launched Healthy Living Made Simple Magazine, etc.). This is at least in part about brand creation, which crosses the boundaries of retailing and can be strengthened with a CPG background.”
Brewer had joined Kimberly-Clark Corp. in 1984, and held several positions before becoming president of the company’s Global Nonwovens division in 2004. She joined Wal-Mart in 2006, and most recently was president of Wal-Mart’s U.S. East business unit, with nearly 1,600 stores and more than $100 billion in annual revenues.
As Sam’s Club’s first woman CEO and now one of the highest-ranking African American women at the company, her appointment also makes her the face of Wal-Mart’s efforts to recover from accusations of discriminat