Pursuits
Wal-Mart Bid to Catch Up With Amazon Prime Won't Be Easy
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Wal-Mart Stores Inc.’s planned competitor to the Amazon Prime service will have a price advantage, but catching up with its e-commerce rival won’t be easy.
Wal-Mart announced plans Wednesday to give online customers unlimited free shipping for $50 a year, half the cost of Prime. What it lacks is Amazon.com Inc.’s speed of delivery, along with the bevy of other perks that come with a Prime account.