Starting April 16, customers can bring their previously purchased DVD and Blu-ray collections from certain partnering studios into more than 3,500 Walmart Photo Center locations and gain access to digital versions that can be accessed from Internet-connected devices.
Participating studios are: Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment and Warner Bros. Home Entertainment.
According to reports, Walt Disney Co. has a competing service.
Prices are $2 to convert a standard DVD or Blu-ray movie, or $5 to upgrade a standard DVD to hi-def. Customers retain the actual discs.
Wal-Mart acquired Vudu.com in 2010 and launched it as an online streaming site for video last year.