SPOKANE VALLEY, Wash. — In a novel test of new in-store technology, employee-owned Yoke’s Fresh Markets here has turned one of its 11 stores into a digital marketing network comprising promotional touchscreens and radio frequency identification (RFID) technology. Over the past three months at the 55,000-square-foot store, located in Mead, Wash., shoppers pushing RFID-tagged shopping carts have been exposed to targeted brand and private-label offers on seven-inch screens, each ...

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