A Supermarket News Webinar

Food Lion and Kraft Foods on the Power of Data-Sharing

Register now for this informative live webinar

Food retailers have increasingly come to recognize the value of sharing retail intelligence such as POS and inventory data with their suppliers. One of the largest data-sharing programs is Vendor Pulse, which Food Lion has launched during the past year.  The Salisbury, N.C.-based retailer, which operates more than 1,200 stores, now shares a wide array of daily retail data and scorecard calculations with more than 80 vendors in what has grown to be a mutually rewarding collaborative venture.

The data includes POS sales and units sold, store and warehouse inventory, shrink, out-of-stocks and reclamation items; it also features such scorecard calculations as service level and on-time delivery. Armed with this information, manufacturers such as Kraft Foods have been able to collaborate with the chain to improve service levels, reduce shrink and unsaleables, and improve promotional planning and allocation. The Vendor Pulse program has enabled Food Lion and its vendors like Kraft to achieve a higher level of dialogue and respond much faster to supply chain issues.

In this webinar, retailers and manufacturers will learn:

  • How Food Lion is able to easily share a broad range of data with dozens of suppliers.
  • How Food Lion and its suppliers collaborate by leveraging the data.
  • How the data helped Kraft cut out-of-stocks and increase sales.
  • How the data helped Kraft reduce reclaims.
  • How the data helped Kraft reduce in-store inventory.
  • The do’s and don’ts of data sharing.

Register now for this informative live webinar


Live Webcast
Tuesday, May 19, 2009
2:00 PM ET | 11:00 AM PT


Our Presenters


Bill Maier
Customer Business Manager
Kraft Foods
Food Lion Customer Team


Elliot Dickson
Director of
Supply Chain Food Lion

 

Copyright 2009, Penton Media. All rights reserved.


Refresh: A Whole Health Blog

Bob Vosburgh

Bob Vosburgh:

Read More Refresh

Most Viewed News

Read More News

SN Videos

Insights From SN’s Marketer of the Year

Jon Wendel, senior vice-president of Marketing, Hy-Vee, discusses the role that Marketing plays at his company.

Misconceptions About Hispanic Shoppers

Sidney Hopper, COO of United Supermarkets’ Amigos banner, clarifies some misunderstandings about Hispanic shoppers.

Recession still impacting beef

From Delta Farm Press, another Penton Media publication.

View All


Related Penton Sites



Plan a food industry meeting with MeetingsNet.

Subscribe to SN

Latest Cover

IRI Times & Trends

Price, Promotion & Merchandising: CPG retailers and manufacturers are locked in a dance that seeks to bring much sought-after price relief to consumers without jeopardizing thread-bare margins. In the January 2010 issue of Times & Trends, IRI looks at "Balancing the Call Between Value and Price Relief."

View All IRI Reports

Upcoming Events

Feb. 27-March 3, 2010
AFFI Frozen Food Convention
American Frozen Food Institute
Manchester Grand Hyatt
San Diego
703.821.1350

Feb. 28-March 5, 2010
Today's Managers, Tomorrow's Leaders 2010
Food Industry Leadership Center at Portland State University
and Food Marketing Institute

Skamania Lodge
Stevenson, Wash.
503.725.8181 or 202.452.8444

View All Upcoming Events

More Premium Content

Olive and Well

Olive and Well

Olive bars are by no means new to supermarkets. During the past decade, many retailers installed olive and antipasto bars...

Self-Contained

Self-Contained

It's no secret that consumers have turned to brown-bag lunches and meals prepared at home to help cope financially.

Smart Cards

Smart Cards

Greeting cards signify a celebration, but for supermarkets the celebration has died down a bit.

Culture of Growth

Culture of Growth

Like many products, yogurt faced slowing sales during the recession.

Subscribe to Premium Content Today!

Subscribe to Premium Content Today!

Corporate Finance

Read in-depth coverage of quarterly reports.

Marketing Trends

New promotions, new pricing, new products.

Subscribe to Premium Content