Sweetener 360: An Unprecedented Look at How Consumers Feel About Sweeteners and Why

    Date & Time

  • Thu, January 30, 2:53pm EST

    Event Type

  • On-Demand Webinar


  • Free


Martin Concannon is the founder and managing director of Lafayette Associates. He has more than 20 years of experience advising senior executives of leading multinationals in the areas of business strategy, corporate finance, performance measurement, incentive compensation and process improvement. Prior to founding Lafayette Associates, Marty held consultant and management positions with several Chicago-area firms, including strategy boutique firm Marakon Associates, and process consultants Answerthink and Arthur Andersen & Company.

Sara Martens serves as a consultant for the MSR Group’s major consumer products and services companies. She has spent nearly 20 years in marketing and advertising and has worked extensively in branding and strategy development. Sara earned her undergraduate degree in journalism at the University of Nebraska-Lincoln. She is a member of the Marketing Research Association (MRA), Omaha Federation of Advertising and the University of Nebraska-Lincoln Journalism Alumni Association.


Join this complimentary webinar, Sweetener 360, as we bring together quantitative attitudinal research, purchase behavior data and video interviews to create an unprecedented segmentation analysis of more than 10,000 consumers and their views on nutritive and non-nutritive sweeteners.

Webinar Registration

Penton Media Food Group and Related Sites

Sponsored Introduction Continue on to (or wait seconds) ×