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It's not what kind, but how much. A new study from Mintel Research Consultancy studied 34 brands across 13 high-volume food and beverage categories and sought to determine what shoppers look for when reading package labels and what, if any, food, beverages, or ingredients their families were trying to consume less of or avoid. Grocery retailers will gain insight into shopper attitudes and purchasing habits and learn where to allocate time, energy and money when deciding which products to stock on their shelves.