Capitalizing on Online and Mobile Couponing

In this economy, coupons are hot. But the younger generation is more apt to access coupons via the Internet and mobile phones. As JP Beauchamp, senior VP, IRI Consumer & Shopper Insights, put it, “I think we’ll see CPG manufacturers jumping on this trend—using online coupons to court a new generation of consumers and build loyalty during these cost-conscious times.”

Join JP Beauchamp and Mark Heckman, VP of marketing for Marsh Supermarkets, in a discussion of this timely topic in which you will learn the answers to these and other questions:

• How are CPGs and retailers capitalizing on this trend?
  
• How are CPGs working with retailers to disseminate online and mobile coupons?
  
• What are the challenges associated with online and mobile coupons?
  
• Will online/mobile coupons replace FSIs one day?

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