New Mintel research shows that consumers are still more likely looking for calories and fats and oils when reading labels. Further, consumers are focused on added sugar in general more than any specific type of sweetener. Join us and gain the perspective important to you and your shoppers.
- Consumer awareness (aided and unaided ) of ingredients
- Which consumer segments read labels and what they look for
- Consumer purchase considerations in 12 key product categories
- Food and beverage categories most likely to be impacted by added sugar/sweetener concerns