When food and beverage marketing professionals launch new products, they frequently promote “low-in” health-related claims such as “low/no/reduced fat” and “low/no/reduced sugar.” According to new data from Mintel’s Global New Products Database, claims of “no HFCS” in 2011 product launches were lower than many might expect.
Join us for this exclusive free webinar as we discuss:
- Incidence of health claims on products by product, category, brand and company
- Performance of "free" versus traditionally formulated product varieties for key categories
- use of caloric sweeteners, including HFCS, singly and in blends for new products
- Review of brands that made the "no HFCS" claim; however, switched back