Weis Markets is in the midst of a social media explosion. The Sunbury, Pa.-based retailer, which operates 163 stores in five states, has significantly built its Facebook following; launched Twitter and YouTube accounts; introduced a mobile app; posted recipes on Pinterest; and tested Foursquare and other up-and-coming sites. And it’s far from done. It’s considering enhancing its popular Facebook-exclusive coupons so that they can be automatically loaded to loyalty cards ...

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