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What Separates the Winners from the Losers in the Grocery World

Wednesday, June 6, 2012

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Competitive differentiation is something that all brands strive to achieve. But in the grocery world this can be an aspiration that's much easier said than done. There is hope however. Grocers, who can understand what is most important in the minds of their best customers, can build a foundation for developing and leveraging a differentiated brand promise to drive customer loyalty and encourage active advocacy.

New customer acquisition is no longer the greatest opportunity for grocers. Rather, the big opportunity is in increasing your share of wallet amongst your existing customers. To drive loyalty, you want to focus on your best customers and learn from them. This small group can represent the majority of your business. In fact, research has shown that 10% of your customers can make up 50% of your sales.

Join us for this exclusive webinar as we discuss:

  • The latest consumer insights research from Empathica to help you get inside the mind of today's consumers
  • How to develop a plan to drive customer loyalty, grow customer lifetime value and encourage active advocacy
  • How advocacy is the new measure of brand health

Registration is now open for this complimentary event!

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