The Essentials for Frozen Aisle Success

Winning in frozen meals will drive overall frozen success. That's because the frozen meals category is number one when it comes to unit sales per buyer, per trip and total unit sales. It accounts for 21% of all units sold in the frozen food aisle. Learn how ’ConAgra Foods has brought excitement and new users back to the frozen aisle by offering new innovation, flavors, and varieties. Plus, learn more about proteins and 24/7 meal solutions, complete with frozen pie options to sweeten the deal. To learn more and find solutions to win with shoppers and consumers, read the latest issue of The Shopper Connection.

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