NFL Football fans have ravenous appetites when they watch games. Millions ‘homegate’ each week to view and eat with friends and family—and supermarkets capitalize.

Food stores can do even better—by adding NFL-licensed cakes and cupcakes to their playbook of deli and barbecue foods, chips, beer and soda. Why? Passionate fans want their favorite NFL teams to be part of their season experience and year-round celebrations such as birthdays. Bigger baskets and more trips, 12 months of the year