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According to new data from Mintel’s Global New Products Database (GNPD), the broad range of health-focused, on-package claims for new products in the food and beverage industry serve as key indicators of consumer preferences and priorities.
Among the nearly 20 most popular health-related claims for new products launched in 2011, the top three claims were “Kosher” at 27.4%, “All Natural Product” at 13.1% and “No Additives/Preservatives” at 12.9%. Near the bottom of the list was “No HFCS” at 2% of product introductions, or around 400 out of 20,000 total new products launched.
This white paper explores:
- Health-related food claims among new products launched in 2011, across a wide range of categories, brands and companies
- “No HFCS” new product package claims by major category (e.g., juice drinks, breakfast cereal, dairy, soft drinks)
- Implications for food and beverage companies as they make decisions about product formulation and labeling
For the latest independent research on HFCS and other caloric sweeteners, go to CornNaturally.com.
Contributors:
Lynn Dornblaser, director, Innovation & Insight, brings a quarter century of product trend knowledge to Mintel Group, which she joined in 1998. She applies her unique perspective on the market and new product development to tailored client research and to extensive public speaking for numerous industry groups and sales forums.
Martin Concannon, managing director, Lafayette & Associates, has more than 20 years of experience advising senior executives of leading multinationals on business strategy, corporate finance, performance measurement and process improvement. He has served clients around the world in industries including consumer goods, manufacturing, chemicals and financial services.
