According to new data from Mintel’s Global New Products Database (GNPD), the broad range of health-focused, on-package claims for new products in the food and beverage industry serve as key indicators of consumer preferences and priorities. Among the nearly 20 most popular health-related claims for new products launched in 2011, the top three claims were “Kosher” at 27.4%, “All Natural Product” at 13.1% and “No ...
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