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Profiles In Industry Excellence: A 2009 SN Special Supplement
CPG brand strength goes beyond product appeal with intelligent collaboration and targeted strategies that attract shoppers and sharpen retailer performance.
Retailers and consumer-packaged-goods manufacturers, who both collaborate and compete with each other in their intricate relationships, find themselves on the same side of one critical issue today: Satisfying consumers and shoppers during this harsh recession, in the recovery that will eventually follow, and beyond.
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