In today’s competitive economy, retailers are looking to cut waste. Whether or not to bring certain functions in-house, or keep them in-house, has become a major consideration. However, insourcing any activity — especially shelf tag printing — does present associated expenses. Equipment, facilities, labor, consumables, and technical support should all be evaluated for their financial impact. Companies must also take into account their willingness to invest in knowledge and expertise that falls outside their core competencies as a retailer. This white paper will discuss total cost of ownership in terms of overhead, technology, economies of scale, labor savings, and industry expertise.