The idea of ovenable products makes so much sense.  But despite packaging technologies that make fool-proof cooking so simple and easy in home kitchens, retail meat cases offer few and intermittent product choices for eager shoppers.  The reason is found upstream in the supply chain.  What if meat processors can add greater value without changing their products?  They can by just switching packages. 


Learn how the ovenable conversation must change and what can change it.