Seafood traffic light labels — which designate fish as red, yellow or green based on its level of sustainability — push consumers towards the more sustainable purchases and may even boost sales in the department, retailers that use such programs said. New Leaf Community Markets pioneered a traffic light system with the nonprofit FishWise in 2002. The eight-store, Santa Cruz, Calif.-based chain now only stocks seafood that is labeled green or yellow. “And slowly but ...
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