Renata Dos Santos, founder of LIME, serves guests at a recent event.
'Unpredictable, but Fun'
Dos Santos admitted the concept can be unpredictable. Sometimes kitchen equipment at the location doesn’t work. One outdoor event was so hot, half of the guests ended up going in the nearby pool and dining poolside. “It can be unpredictable, but that’s part of the fun,” said Dos Santos. For supermarkets, opening a pop-up restaurant may be a stretch given their operational model. Still, Whole Foods Market this summer opened what it called a pop-up farmstand in ...
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