Will Martin, Marine Stewardship Council

Power 50 Ranking, 2010: 43

Title: Chairman

Organization: Marine Stewardship Council

Key Development: Nurtured sustainable seafood partnerships with large North American retailers including Wal-Mart, Target, Whole Foods, Supervalu, Loblaw and Wegmans.

What's Next: Increase sustainable seafood awareness among U.S. retailers and foodservice companies; engage more fisheries, especially in developing countries.

Celebrating its 10th anniversary last year, the Marine Stewardship Council, a London-based international non-profit, is changing the way seafood is sourced in the U.S. and Canada. During the past five years, Will Martin, chairman of the MSC board of trustees, has helped make the group the go-to non-governmental organization when a retailer wants to evaluate its seafood suppliers and develop a sustainable seafood program...More

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