Under Vukich’s direction, Winn-Dixie has been working on upgrading its pricing system and strategy since he joined the company in October 2007. For example, Winn-Dixie has implemented a rules-based pricing system, the HQ application from Retalix, for about 300 categories in Center Store and general merchandise. “We’ve seen huge results just with rules-based pricing, let alone optimized pricing,” said Vukich. On the other hand, he expects the price optimization ...

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