Sure, price optimization systems can help retailers keep their prices up-to-date. But in an age where consumers can track competing prices via their cell phones, are retailers still behind the eight ball? Perhaps not as much as consumer electronics retailers like Best Buy that sell high-ticket flat-screen TVs. Still, consumers could use price comparison apps like RedLaser to check prices of key items like milk and bread and “develop a perception of a [food retailer’s] ...

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